Regus Dallas
Social networking has fully evolved from a nice-to-have to a necessity as the majority of businesses in the U.S. (69%), and internationally (74%) agree that social media activity is playing a bigger role in their marketing strategy. U.S. (64%) and global firms (61%) are also emphasizing the need for a balance of marketing media, confirming their belief that without a combination of traditional and digital techniques, marketing campaigns will not work.The global Regus survey findings are based on the responses of more than 17,000 managers and business owners across 80 countries.Sande Golgart, regional vice president for Regus, comments: “As businesses emerge from the downturn they are increasingly reconsidering pre-recession working practices and opting for more flexible, competitive strategies. From supply chain management, to leaner working practices, to cloud computing, to increased use of video communications and mobile working - no area of business is being overlooked. Particularly in the U.S. where MerchantCircle reports that more than 70 percent of small businesses are promoting their business on Facebook, more and more companies are leveraging this channel to increase the loyalty of existing customers, and as a successful acquisition tool.”
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